Understanding the wealth of media data available and how to best find, consider and understand advertising opportunities is an essential skill for students committed to successful careers in advertising and media. That’s why it’s so important that your courses include exposure to Kantar Media SRDS, the industry’s go-to platform for discovering and evaluating media.
The SRDS database includes over 125,000 websites, magazines, newspapers, TV stations, radio stations, out-of-home properties and direct marketing lists. Dynamic search capabilities allow you to explore media by media type, geography or market. SRDS listings include rates and other data used every day by thousands of professionals to build effective media plans.