West Virginia University's online Integrated Marketing Communications (IMC) graduate program is offered through WVU's P.I. Reed School of Journalism. Our accredited graduate program was the first in the nation to offer a fully online master’s degree in IMC starting in 2003. WVU's online IMC program gives students the practical skills needed to build, implement and measure integrated marketing communications campaigns in today’s dynamic digital environment – and it can be completed from anywhere in the world. Students pick from courses such as mobile marketing, social media marketing, web metrics & SEO and digital storytelling.