Media Flight Plan is the premier textbook and media planning simulation for colleges and universities with courses in media planning. MFP was developed in response to the need for affordable media planning simulations in the classroom. Professional level media planning software ranges in price from hundreds to thousands of dollars. Media Flight Plan, including both the textbook and the online simulation, sells at or below the average price of a used textbook. MFP provides university students' access to realistic simulations of planning software, plus access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources.