Last Updated September 21, 2022
Guidebook provides a platform to enable its customers (“Guidebook Customers”) to use mobile applications powered by Guidebook to share information with end-users of those mobile applications (“End Users”). Guidebook Customers include location and event hosts and organizers, employers, and other companies who use Guidebook’s services to develop and/or manage mobile guides to events or places (each a “Guide”). Guidebook allows End Users who attend or seek information about such locations and/or events to download and/or view one or more Guides within our application or within a Guidebook Customer’s branded application powered by Guidebook (each a “Guidebook App”). Guidebook Customers can also use our ReadyKey Platform to provide their employees (“ReadyKey End Users”) with mobile access to handbooks, alerts, and other company information.
We collect information that alone or in combination with other information in our possession personally identifies you, referred to as “personal data” and/or “personal information” under applicable data protection laws (“Personal Information”). We collect Personal Information as follows:
Interactive Features. We may offer interactive features such as review forums, blogs, commenting functionality, and chat and messaging services. We and others who use our Services may collect the information you submit or make available through these interactive features. Any content you provide on the public sections of these features will be considered “public” and is not subject to the privacy protections referenced in this policy. By using these interactive features, you assume the risk that any Personal Information you provide may be viewed and used by third parties for their own purposes.
Conferences, Trade Shows, and Other Events. We may attend conferences, trade shows, and other events where we collect Personal Information from individuals who interact with or express an interest in Guidebook and/or the Services. If you provide us with any information at one of these events, we will use it for the purposes for which it was collected.
Automatic Data Collection. We may collect certain information automatically when you use the Services. This information may include your Internet protocol (IP) address; user settings; International Mobile Equipment Identity Number (IMEI); MAC address; Technologies (as defined below) including cookie identifiers, mobile advertising, and other unique identifiers; mobile carrier; details about your browser, operating system, or device; location information (including inferred location based off of your IP address); Internet service provider; pages that you visit before, during, and after using the Services; information about the links you click; and other information about how you use the Services Information we collect may be associated with accounts and other devices.
Information from Other Sources. We may receive information about you from other sources, including through Third-Party services and organizations to supplement information provided by you. For example, if you access our Services through a Third-Party application, such as an App Store or SNS, we may collect information about you from that Third-Party application that you have made public via your privacy settings. Information we collect through App Stores or SNS accounts may include your name, your SNS user identification number, your SNS user name, location, sex, birth date, email, profile picture, and your contacts on the SNS. This supplemental information allows us to verify information that you have provided to Guidebook and to enhance our ability to provide you with information about our business, products, and Services.
We use your Personal Information for a variety of business purposes, including:
Marketing Guidebook Products and Services. We may use Personal Information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. If you have any questions about our marketing practices or if you would like to opt out of the use of your Personal Information for marketing purposes, you may contact us at any time as set forth below. If you receive any marketing emails from us, you may unsubscribe using the link in the email.
Consent. We may use Personal Information for other purposes that are clearly disclosed to you at the time you provide Personal Information or with your consent.
De-Identified and Aggregated Information Use. Guidebook may use Personal Information and other information about you to create de-identified and/or aggregated information, such as de identified demographic information, de-identified location information, information about the device from which you access the Services, or other analyses we create. De-identified and/or aggregated information is used for a variety of functions, including the measurement of Visitors’ interest in and use of various portions or features of the Services. De-identified and/or aggregated information is not Personal Information, and Guidebook may use and share such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes. In addition, Guidebook may share aggregated and/or de-identified information with our business partners and other third parties.
Sharing Content. Guidebook’s Services may offer various tools and functionalities. For example, Guidebook Customers may invite people to use the Services by becoming End Users or collaborators on a Guide through our collaboration and invitation tools, which allow you to provide email addresses and names of those whom you want to invite and invite them via email.
If you would like to opt out of the Technologies we employ on our sites, services, applications, or tools, you may do so by blocking, deleting, or disabling them as your browser or device permits. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:
Please note that if you limit the ability of websites to set cookies, you may be unable to access certain parts of the Services and you may not be able to benefit from the full functionality of the Services.
Analytics. Guidebook uses third-party analytics tools to review and analyze your behavior using a Guide, a ReadyKey App, a Guidebook App, or the Sites to help us operate, maintain, and improve our products and services.
Google Analytics. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout. For more information about Google Analytics, please visit https://policies.google.com/technologies/partner-sites.
User ID. In addition to our standard use of Google Analytics, Guidebook also uses the Google Analytics’ User-ID feature to create persistent IDs that are linked to Google Analytics’ cookie identifiers and may be synced with your email address and other information we have collected about you. To be clear, this will allow Guidebook to sync Google Analytics’ cookie identifiers and related Site navigation, Site event interaction, and other session information with Personal Information (i.e., your email address and related information). Note that you must be logged in to your Guidebook account in order for the User ID feature to work. Guidebook may use this information to better understand your preferences, how you use the Services, and the products or services which you may be interested in. In addition, Guidebook uses the User ID feature to enable the following Google Analytics Advertising Features: Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and integrated services that require Google Analytics to collect data for advertising purposes, including via cookies and identifiers. You can find more information on Google Analytics’ User-ID by going to: https://support.google.com/analytics/answer/3123662?hl=en&ref_topic=3123660. You may opt-out of Guidebook’s use of User-ID feature by following the instructions at: http://tools.google.com/dlpage/gaoptout. If you have any questions about Guidebook’s use of User ID, please email us at email@example.com.
Service Providers. To assist us in meeting business operational needs, performing certain services and functions, and analyzing and improving our Services, we may share Personal Information with vendors and service providers, including providers of hosting services, cloud services and other information technology services providers, ecommerce services, event management services, email communication software and email newsletter services, advertising and marketing services, financial services providers and payment processors (including Stripe), customer relationship management and customer support services, and web analytics services (for more details on the third parties that place cookies through the Service, please see above). Pursuant to our instructions, these parties will access, process or store Personal Information in the course of performing their duties to us. We take commercially reasonable steps to ensure our service providers adhere to the security standards we apply to your Personal Information, and to limit their use and other processing of your Personal Information to the performance of their services for us.
Business Partners and Guidebook Customers. We may provide Personal Information to business partners and Guidebook Customers to provide you with a product or service you have requested. We may also provide Personal Information to business partners and Guidebook Customers with whom we jointly offer products or services and as described in Section 4 above.
Information Displayed to Other Users. Your profile and activities on the Services may be visible on the Services to other End Users, Guide Creators, Guidebook Customers, or ReadyKey End Users. We are not responsible for privacy practices of the other End Users, Guide Creators, Guidebook Customers, or ReadyKey End Users who view and use your Personal Information.
Advertising Partners. Through our Services, Guidebook may allow third-party advertising partners to set tracking tools (e.g., cookies) to collect information regarding your activities (e.g., your IP address, page(s) visited, time of day). These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third-party services within their networks. This practice is commonly referred to as “interest-based advertising” or “personalized advertising.” If you prefer not to share your personal information with third-party advertising partners, you may follow the instructions below.
APIs and Software Development Kits. We may use third-party APIs and software development kits (“SDKs”) as part of the functionality of our Services. APIs and SDKs may allow third parties including advertising partners to collect your Personal Information, including to provide content that is more relevant to you, for billing and payment processing, and for system monitoring. For more information about our use of APIs and SDKs, please contact us as set forth below.
Disclosures to Protect Us or Others (e.g., as Required by Law and Similar Disclosures). Guidebook may share information in its possession with government and law enforcement officials and private parties to enforce and comply with the law. We will access, preserve and disclose any Personal Information collected from Guidebook Customers, End Users, ReadyKey End Users, and Visitors to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Guidebook or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, any illegal, unethical or legally actionable activity. In addition, from time to time, server logs may be reviewed for security purposes – e.g., to detect unauthorized activity on the Services. In such cases, server log data containing IP addresses may be shared with law enforcement bodies in order that they may identify users in connection with their investigation of the unauthorized activities.
You may have the right to object to and opt out of certain uses and disclosures of your Personal Information.
The submission of Personal Information is voluntary and not required to use the Services. However, for Guides that use invite-only privacy settings, you may be required to create an account by entering your email address. You can also choose to set your profile to private which will prevent your Profile Information from appearing in our networking and/or engagement features.
Guidebook may occasionally send you push notifications through a Guidebook App or a ReadyKey app. You may at any time opt out from receiving these types of communications by changing the settings on your mobile device. With your consent, Guidebook may also collect precise location information if you use a Guidebook App or a ReadyKey App. You may opt out of this collection by changing the settings on your mobile device.
You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions here: https://www.networkadvertising.org/mobile choice The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self regulatory programs. You can access these websites and learn more about targeted advertising and consumer choice and privacy, at www.networkadvertising.org/managing/opt_out.asp, http://www.youronlinechoices.eu/, https://youradchoices.ca/choices/, and www.aboutads.info/choices/. Please note you must separately opt out in each browser and on each device.
If you reside in Canada, the European Economic Area, or certain other jurisdictions you may have the right to exercise certain privacy rights available to you under applicable data protection laws, including one or more of the rights listed below. We will process your request in accordance with applicable data protection laws, provided that we may need to retain certain information for record keeping purposes or to complete transactions that you began prior to requesting any deletion.
How to Exercise Your Rights. To exercise any of the rights above, contact us at firstname.lastname@example.org. Please identify yourself and specify your request. If you have a password protected account, we may generally use your account information to verify your identity. If not, we may ask you to provide additional verification information. What we request will depend on the nature of your request, how sensitive the information is, and how harmful unauthorized disclosure or deletion would be.
We use commercially reasonable efforts to delete your Personal Information as required but may retain records necessary to comply with a governmental authority or applicable federal, state, or local law. Where legally permitted, we may decline to process requests, including requests that are unreasonably repetitive or systematic, require disproportionate technical effort, or jeopardize the privacy of others.
Please log in to your account or contact us at email@example.com if you need to change or correct your Personal Information.
Guidebook is very concerned with safeguarding your information. We employ commercially reasonable administrative, physical and electronic measures designed to protect Personal Information. Unfortunately, no transmission of information over the Internet can be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. You use the Services at your own risk.
We encrypt transmissions through our Services, including transmission of Personal Information, with Transport Layer Security (TLS), a cryptographic protocol recognized in the software industry as a reasonable secure method of internet transmission. In addition, our cloud service providers implement industry standard security measures to protect your Personal Information when in storage and/or at rest.
Your payment information, subject to any changes to our third-party payment processor’s operations, is secured by our third-party payment processor according to the Payment Card industry Data Security Standards, Level 1.
Our employees are provided with context-specific access to our systems and your Personal Information, and they are subject to contractual obligations to access and use your Personal Information only as required to deliver the Services to you.
Any changes to the security of Personal Information are reviewed and approved by Guidebook management.
By using the Services or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Services or sending an e-mail to you. You may have a legal right to receive this notice in writing.
The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Our Services are not directed to children under 13 (or other age as required by local law). You are not permitted to use our Services if you do not meet the minimum age requirement applicable to our Services in your jurisdiction. We do not knowingly collect Personal Information from children. If you learn that your child has provided us with Personal Information without your consent, you may alert us at firstname.lastname@example.org. If we learn that we have collected Personal Information of a child, we will take steps to delete such information from our files as soon as possible and terminate the child’s account.
If you are located in the European Economic Area or the United Kingdom, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your Personal Information violates applicable law.
Attn: Security Department
584 Castro St #2128
San Francisco, CA 94114
Our mission is to make it simple to create and manage mobile apps. Over a hundred thousand organizations have used Guidebook to power their mobile experiences. While we’ve had a lot of success powering conference apps, corporate meeting apps, and university campus apps, our platform has been used for thousands of different use cases. Forward-thinking professionals are using Guidebook’s simple app builder to make interactive mobile guides for their student orientations, college campus tours, venues, corporate campuses, parks, and airports. Start going green with iPhone and Android apps built by the best event app company in the industry.